Information design is the defining, planning, and shaping of the contents of a message and the environments in which it is presented, with the intention to satisfy the information needs of the intended recipients.
The International Institute for Information Design (IIID)
Information Design is an area concerned with understanding reader and user responses to written and visually presented information. Information Design:
- appropriate communication
- clear communication
- thoughtful prioritization
- thorough context definition
- identification of relationships/interrelationships
- visual illustration of nonverbal concepts
- awareness of language barriers and cultural differences
Information design is concerned with transforming data into information, making the complex easier to understand and to use. It is a rapidly growing discipline that draws on typography, graphic design, applied linguistics, applied psychology, applied ergonomics, computing, and other fields. It emerged as a response to people’s need to understand and use such things as forms, legal documents, computer interfaces and technical information. They consider the selection, structuring and presentation of the information provider’s message in relation to the purposes, skills, experience, preferences and circumstances of the intended users.
Walker and Barrat
(Design Council on Information Design)