Diseño de información // Definiciones

Information design is the defining, planning, and shaping of the contents of a message and the environments in which it is presented, with the intention to satisfy the information needs of the intended recipients.

The International Institute for Information Design (IIID) 

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 Information Design is an area concerned with understanding reader and user responses to written and visually presented information. Information Design:

  • appropriate communication
  • clear communication
  • thoughtful prioritization
  • thorough context definition
  • identification of relationships/interrelationships
  • visual illustration of nonverbal concepts
  • awareness of language barriers and cultural differences

Deborah Beardslee

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Information design is concerned with transforming data into information, making the complex easier to understand and to use. It is a rapidly growing discipline that draws on typography, graphic design, applied linguistics, applied psychology, applied ergonomics, computing, and other fields. It emerged as a response to people’s need to understand and use such things as forms, legal documents, computer interfaces and technical information. They consider the selection, structuring and presentation of the information provider’s message in relation to the purposes, skills, experience, preferences and circumstances of the intended users.

Walker and Barrat
(Design Council on Information Design)

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2 pensamientos en “Diseño de información // Definiciones

  1. Information Design transforms data into clear, meaningful, easily-accessed information. It originally derived its techniques from graphic design, cognitive psychology, human factors research, and industrial design; and continues to draw from these and any other field that provides insight into how humans assimilate and understand information and the media through which it is conveyed

    “El diseño de Información transforma datos en información presentada de manera clara, significativa y de fácil acceso. Originalmente usa las técnicas del diseño gráfico, la sicología cognitiva y el diseño industrial; y continúa adquiriendo de estas, y cualquier otra disciplina, ideas de como los humanos asimilan y entienden la información”

    Reel, Erick. What is information Design? Some definitions [web en línea]. Disponible desde internet en: [con accesso el 1-9-2013]

    Information design is the defining, planning, and shaping of the contents of a message and the environments it is presented in with the intention of achieving particular objectives in relation to the needs of users.

    “Diseño de la información es la definición, planificación, y la conformación de los contenidos de un mensaje y los entornos que se presenta con la intención de lograr objetivos particulares en relación con las necesidades de los usuarios.”

    “International Institute of Information Design” What is information Design? Some definitions [web en línea]. Disponible desde internet en: [con accesso el 1-9-2013]

  2. Pingback: Mas definiciones de D.I. | DiMADIC 2013

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